An assistant sales manager supports the sales manager in promoting and selling the products or services of a business. In the hospitality industry, their responsibilities include assisting in the development and implementation of sales strategies, managing client relationships, conducting sales presentations, and helping to negotiate contracts. They also analyze market trends, prepare sales reports, and coordinate with other departments to ensure smooth operations and customer satisfaction. The goal of an assistant sales manager is to help drive revenue growth, increase bookings, and contribute to the overall success of the establishment.