E-commerce involves the use of online platforms and digital strategies to promote and sell hospitality services such as hotel rooms, vacation packages, and other amenities. This includes managing websites, online booking systems, and digital marketing campaigns. E-commerce professionals in hospitality focus on optimizing the user experience, analyzing web traffic, and implementing strategies to increase online bookings and revenue. Their goal is to enhance the establishment's online presence, attract more guests, and drive revenue growth through digital channels.