An e-commerce manager is responsible for overseeing the online sales and digital presence of a hotel, resort, or other hospitality establishment. They develop and implement strategies to maximize online bookings and revenue, manage the hotel's website and online booking platforms, and optimize the user experience. This role involves analyzing web traffic, managing online marketing campaigns, and ensuring the property's online content is accurate and appealing. Their goal is to increase direct bookings, enhance the online visibility of the establishment, and drive overall revenue growth through digital channels.