Digital marketing in hospitality involves promoting hotels, resorts, and other hospitality services through online platforms to attract and retain guests. This includes managing social media channels, creating engaging content, running online advertising campaigns, optimizing websites for search engines (SEO), and utilizing email marketing. Digital marketers analyze online traffic and guest behavior to tailor marketing strategies, enhance the online presence, and improve engagement with potential and existing guests. The goal of digital marketing in hospitality is to increase bookings, build brand awareness, and create a seamless and enjoyable digital experience for guests.